Southern Polytechnic State University

Undergraduate Academic Catalog 2012-2013

TCOM 3145 Social Media Integration

Prerequisite: ENGL 1102

3-0-3

This course focuses on the integration management and use of social media in workplace settings. Topics covered include assessing readiness, social listening, developing guidelines/policies, and determining return on investment (ROI). Strategic and tactical communication practices and risk management is also discussed.

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