Southern Polytechnic State University

Undergraduate Academic Catalog 2012-2013

MGNT 3228 Market Research

Prerequisite: MGNT 3135 and IET 2227


The value and methods of marketing research in the context of business decision making are explored. The course stresses the scientific process and its relation to the marketing process of defining the problem, collecting, tabulating, analyzing data for the purpose of reducing the risks associated with decision making. Student readings, cases, and assignments are used. Offered as an elective.

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