Southern Polytechnic State University

Undergraduate Academic Catalog 2012-2013

MGNT 3224 Business Marketing

Prerequisite: MGNT 3135

3-0-3

In recent years, the role of marketing within corporate business has become more widespread and defined. With global markets has come increased competition that requires attunement to customer needs and demands in order to survive. This course focuses on the expanded contemporary marketing strategies that are essential for today's business graduate, who intends to serve the needs of organizations rather than households. Emphasis will be placed on case studies, group presentations, and class interactions.

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