Undergraduate Academic Catalog 2012-2013
Home > Undergraduate Academic Catalog 2012-2013 > Degree Course Descriptions > Course Descriptions > Business, Marketing and Finance Courses > MGNT 3210 Professional Selling and Customer Relationship Management
MGNT 3210 Professional Selling and Customer Relationship Management
Prerequisite: MGNT 3135
Focus is on developing and maintaining customer relationships, professional selling, understanding organizational buying behavior, customer opportunity analysis, problem identification, needs assessment, value analysis, and value-based selling. Both analytical and sales/selling skills are developed. Offered as an elective.
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