Southern Polytechnic State University

Undergraduate Academic Catalog 2012-2013

MGNT 3135 Principles of Marketing

3-0-3

Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on the creation of value for customers and how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. Offered every semester.

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