Southern Polytechnic State University

Undergraduate Academic Catalog 2012-2013

COMM 3040 Health Communication

Prerequisite: ENGL 1102

3-0-3

This course will focus on the essential role communication plays in health promotion and disease prevention. Strategies used to influence both individuals and communities when making health care decisions will be examined, and the students will become familiar with the communication processes used in managing individual and community health and health care programs. Specifically, theoretical frameworks and communication techniques will be examined that promote health. In addition, students will gain an understanding of health communication concepts, research,and practice. Topics discussed in this course include health literacy, physician to patient communication, effective public health messages and mass media campaigns, social support, self-disclosure, health education, and risk and emergency communication.

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