Undergraduate Academic Catalog 2012-2013
ATT 3800 Fashion Forecasting, Data Analysis & Consumer Trends
Explore the techniques used in industry today including computer software programs to assist with consumer-driven fashion forecasting. Students will examine how to identify, track, and analyze trends in apparel and consumer products consumption. Both long-range and short-range forecasting strategies will be used for market analysis. Consumer trend research activities involve collection of information from multiple sources on a continual basis for the consumer style selection, color selection, and the fabric and trim market.