Undergraduate Academic Catalog 2012-2013
Home > Undergraduate Academic Catalog 2012-2013 > Degree Course Descriptions > Course Descriptions > Fashion Design (Apparel and Textiles) Courses > ATT 1400 Principles of Merchandising
ATT 1400 Principles of Merchandising
3-0-3
Merchandising functions are discussed that include developing strategies to have the right merchandise, at the right price, at the right time, in the right amount and at the right locations to meet target customer needs. This course will explore apparel and consumer product strategies and methods used in planning inventory. Issues in wholesaling, retailing, advertising, and promotion will be included.
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