| Title |
Enhancing Competitiveness by Multi-culture
Competencies--Comparison of Corporate and Academic Approaches |
| Author |
Dr. Strzelczak Stanislaw |
| Contact Information |
Warsaw University of Technology, Warsaw,
Poland
|
| Key words |
Cross-cultural management, International
business, Organizational culture, Poland |
| Abstract |
The importance of multicultural competence
in business activities has become widely accepted in
recent years. The leading business schools attempt to
enhance their multicultural outlook by a range of initiatives.
This trend is supported by some international ventures
(e.g. by the EU programs resulting from the Declaration
of Bologna). Similar topics were added to the portfolio
of many consulting companies. However, a majority of
attempts toward multicultural business education apply
rather limited understanding of the multicultural competence.
First, they focus mostly on national cultures. Secondly,
they apply very simplified patterns of analysis of the
cultures, typically reduced to several factors, mostly
of behavioral nature. This paper provides a wider and
deeper understanding of multicultural business competence.
In the beginning, common existing practices of graduate
business schools, consulting companies, and corporate
Human Resources Development (HRD) activities are reviewed.
Later, possible different meanings and perspectives
of organizational and business cultures are considered,
especially with reference to the Asian and Western cultures.
Finally, the issues of leveraging cultures and hard
organizational systems to support improved business
performance and competitiveness are discussed. The author
stresses a need to develop relevant models and tools
that could enable satisfactory analysis of business
cultures, including their interactions and trade offs
with hard organizational systems, as well as accompanying
assessment metrics and methodologies. |
| Full-text |
Contact: Dr.Obeidat at mobeidat@spsu.edu or lsun@spsu.edu |
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