| Title |
Kano Method: A Transferable, Quality Assurance Technique for Management Education |
| Author |
Dr. Ajay K. Aggarwal, Dr. Raymond A. Phelps |
| Contact Information |
Else School of Management, Millsaps College, Jackson, MS 39210 |
| Key words |
Keno method, quality assurance technique, management education |
| Abstract |
This article discusses an application of a Japanese technique known as the Kano method to improve the design of an existing MBA program. Survey results have been analyzed using the technique. The simplicity and transferability of the technique have been touted as its strengths |
| Full-text |
Contact: Dr.Obeidat at mobeidat@spsu.edu or lsun@spsu.edu |
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