Connect with Southern Poly

Facebook link Twitter link YouTube link

Apply to Southern Polytechnic State University

Visit Southern Polytechnic State University

Request information about Southern Polytechnic State University

Strategic Marketing Department
Norton Hall R2-306
1100 South Marietta Pkwy
Marietta, GA 30060

SPSU Home >> Marketing >> >> >> Style Guide - Academic

Style Guide - Academic

The Southern Polytechnic State University visual identity system has been designed to be flexible to accommodate individual department needs - while building a strong central identity.

SPSU Logo Downloads

SPSU Color Downloads

SPSU Font Downloads

The SPSU Logo

The SPSU family of logos share a cohesive look and feel. Each has been designed to visually identify SPSU in specific ways. This guide offers tips to help you select the appropriate logo and apply it correctly.

Consistent usage of each logo is critical. Everyone who uses the logos has a stake in helping to build a positive, easy-to-recognize image for the university. Each correct application enhances the overall message. On the other hand, any incorrect application, however minor it may seem, detracts. As users of these university trademarks, we all share the responsibility to safeguard them.

 

  For Print For Screen

SPSU Logo

SPSU logo

SPSU_LOGO_PMS.eps
SPSU_LOGO_CMYK.eps
SPSU_LOGO_CMYK.tif
SPSU_LOGO_REVERSE.eps

 

SPSU_LOGO_RGB.jpg
SPSU_LOGO_RGB.png
SPSU_LOGO_REVERSE.png

email sig logo 

SPSU Wordmark

SPSU Wordmark

SPSU_WORD_PMS.eps
SPSU_WORD_CMYK.eps
SPSU_WORD_CMYK.tif
SPSU_WORD_REVERSE.eps
SPSU_WORD_RGB.jpg
SPSU_WORD_RGB.png
SPSU_WORD_REVERSE.png

SPSU Icon

SPSU Icon

SPSU_ICON_PMS.eps
SPSU_ICON_CMYK.eps
SPSU_ICON_CMYK.tif
SPSU_ICON_REVERSE.eps
SPSU_ICON_RGB.jpg
SPSU_ICON_RGB.png
SPSU_ICON_REVERSE.png

SPSU Webmark

SPSU Webmark

SPSU_WEB_PMS.eps
SPSU_WEB_CMYK.eps
SPSU_WEB_CMYK.tif
SPSU_WEB_REVERSE.eps
SPSU_WEB_RGB.jpg
SPSU_WEB_RGB.png
SPSU_WEB_REVERSE.png

SPSU Horizontal

SPSU Horizontal Logo

SPSU_HORIZ_PMS.eps
SPSU_HORIZ_CMYK.eps
SPSU_HORIZ_CMYK.tif
SPSU_HORIZ_REVERSE.eps
SPSU_HORIZ_RGB.jpg
SPSU_HORIZ_RGB.png
SPSU_HORIZ_REVERSE.png

SPSU Logo

 spsu logo in black and white

 

SPSU_LOGO_K.eps
SPSU_LOGO_K.tif
SPSU_LOGO_REVERSE.eps
SPSU_LOGO_K.png
SPSU_LOGO_REVERSE.png

To the top

SPSU Academic Color Palette

Special colors have been chosen to represent the university. Three colors make up the SPSU colors set and should be used generously on high-visibility communication pieces. Do not change the color of the logos to any other color.

Primary Colors
 Dark Green Hexagon  PMS 348
 C   M   Y   K 
100 0  85  24
 R    G    B 
 0  136  82
 HEX #008852
 Light Green Hexagon  PMS 369
 C   M   Y   K 
 59  0  100  7
 R    G    B 
109 179 63
 HEX #6DB33F
 Gray Hexagon PMS 430
 C   M   Y   K 
 5    0   0   45
 R    G    B 
147 155 161
 HEX #939BA1
Secondary Colors
 Secondary Color 1  PMS 5555
 C   M   Y   K 
 43  0  34  38
 R    G    B 
 97 144 128
 HEX #619080
 Secondary Color 2  PMS 382
 C   M   Y   K 
 29  0  100 0
 R    G    B 
193 216 47
 HEX #C1D82F
 Secondary Color 3  PMS 343
 C   M   Y   K 
 98  0  72  61
 R    G    B 
 0   87   61
 HEX #00573D
 Secondary Color 4  PMS 123
 C   M   Y   K 
 0   24  94  0
 R    G    B 
255 196 37
 HEX #FFC425
 Secondary Color 5  PMS 100% White
 C   M   Y   K 
  0   0   0   0
 R    G    B 
255 255 255
 HEX #FFFFFF

    To the top

The SPSU Font

The typeface (used in this identity guide) which accompanies the academic logos is called SPSU Sans. Core to the new identity is the use of Sans Serif fonts.

This family of type has been selected for is unique characteristics that represent the ideals of the university. SPSU Sans is based upon the font DIN — which was originally drawn by engineers. It is selected for it clean, angular lines, uniform proportions and “engineering” like qualities.

Use this font for body text and headlines in published official university communication pieces. Italic, bold, and other weights of the font should only be used to create emphasis. SPSU Sans is more legible at smaller point sizes than most fonts, however avoid using type smaller than 8 pt. with 12 pt. leading.

On occasions where SPSU Sans cannot be obtained, Arial or Univers (basic to most computers) can be substituted as a backup typeface. SPSU Sans can be downloaded from below. Try to avoid using serif fonts (Times Roman) — so as to communicate a clean, engineering look – free from ornamentation.

Font installation instructions may be found by clicking here.

SPSU Sans SPSU Sans Condensed
Image of SPSU Sans Font Image of SPSU Condensed Font

To the top