Academic Degree Program Assessment

School of Engineering Technology and Management

Program Outcomes Table

BA - MBA Management with concentrations in Management Information Systems, Operations and Technology Management, and Marketing: 2007 - 2008

	Program Outcomes	Performance Criteria	Course #
B.	Apply critical thinking to the research, analysis and resolution of complex business problems.	Case Analysis and Marketing Metrics problems.   Individual Strategic Management Paper Rubric Outcome > 80%	MGNT 6008 Marketing Management     MGNT 6090 Strategic Management
C.	Demonstrate an ability to lead.	Peer evaluations Outcome >80%   Written Final Exam Test Questions Outcome > 80%	MGNT 6008 Marketing Management     MGNT 6090 Strategic Management
D.	Manage in a dynamic environment.	SWOT Analysis   Individual Strategic Management Paper Rubric Outcome > 80%	MGNT 6008 Marketing Management   MGNT 6090 Strategic Management
E.	Demonstrate effective communication skills.	Marketing presentation   Final Class Presentation and Strategic Plan Outcome > 80%	MGNT 6008 Marketing Management   MGNT 6090 Strategic Management
F.	Recognize ethical, legal, and social considerations in complex business situations.	Questions   Written Assignments	MGNT 6008 Marketing Management   MGNT 6090 Strategic Management

Academic Degree Program Assessment (ETM)

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