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BA New Media Arts

You don't have to be a starving artist.

A BA in New Media Arts makes your creativity pay.

Your parents think your creative activities are just a hobby that doesn't promise a steady paycheck. You hope they're wrong. We know they are.

And the U.S. Department of Labor agrees. Their studies show graphic designers can expect a 13% increase in employment over the next 10 years; multimedia artists and animators can expect an 8% increase.

Southern Polytechnic State University's BA in New Media Arts gives you the ability to strengthen and apply your fine arts skills to these and other growing and lucrative professions in the applied arts. And these professions will keep you well fed: Your annual salary could range from a respectable $40,000 to a more impressive $60,000 or more, depending on your area of interest and experience level.


Why should I choose this major?

You're not creating eye candy. You're communicating an idea. A concept. Valuable and valued information.

In SPSU's New Media Arts degree program, you'll learn the theory and practices that allow you to do that more effectively in every media using the latest technology.

You'll leave the New Media Arts degree program with an academic credential and a portfolio that showcases the compelling work you can produce in visual communication.


What will I learn?

As a student in New Media Arts at SPSU, you'll learn key skills critical for success in the workplace over the next decade:

  • Sense making: You'll learn to think critically and create meaning with communication artifacts.
  • Social intelligence: You'll learn to understand a defined audience and create communication artifacts that speak to them, that drive them to act.
  • Novel and adaptive thinking: You'll learn to express abstract ideas in a concrete way, to communicate them clearly.
  • New media literacy: You'll learn to create persuasive and engaging communication artifacts for dynamic new media.
  • Design mindset: You'll learn to create communication artifacts that persuade, that produce desired outcomes.
  • Cognitive load management: You'll learn to filter and focus information into communication artifacts that engage, that persuade a defined audience.

What will my learning experience be like?

Your studies will be grounded in theory and principles. You'll learn to ask "why." This background knowledge will inform hands-on projects in which you'll use traditional materials, like pencil, ink, charcoal, and paint, as well as digital media, like InDesign, Illustrator, Photoshop, and HTML authoring tools to produce the "what."

You will receive personal attention from faculty members with specialized knowledge in the field. You'll work independently, but will also work collaboratively with other students, helping each other learn and grow.

You'll even have the option to apply your knowledge and skills to an internship opportunity as part of your coursework requirements.


What kinds of classes will I take?

Your coursework will be focused on visual communication and design, but will also include topics in verbal communication. Popular courses include:

  • Painting and Drawing
  • Writing for New Media
  • Foundations of Graphics
  • Video Production
  • Film as Literature
  • 2D & 3D Design
  • Photography

What kinds of jobs can I expect with a degree in New Media Arts?

A degree in New Media Arts will give you a varied and challenging career in the applied arts. Because it emphasizes both the aesthetic and technical aspects of new media arts and production, your degree gives you a competitive edge in meeting workforce needs in fields like

  • Web design,
  • multimedia development,
  • video production,
  • special effects,
  • 3-D media, and
  • mobile technology.

You can work as in-house talent in a variety of industries, for profit or not-for-profit. Or you can work as a contractor across multiple industries.


How does the New Media Arts program compare with the other Bachelor's degree programs in the English, Technical Communication & Media Arts department at SPSU?

All three degree programs in the department emphasize user-centered communication. While the BS in Technical Communication focuses on a broad skill set in both written and visual communication and design, the BA in New Media Arts focuses on visual communication and design, and the BA in English & Professional Communication on written communication. You'll also learn the latest tools and techniques for communicating across the entire media landscape.


How does New Media Arts compare to art school?

The focus in SPSU's New Media Arts program is on practical application rather than strictly aesthetic expression. You'll also spend less to receive your education at SPSU. And at SPSU, we are interested in capturing and shaping your raw talent, so we don't require a portfolio for admission.


Can I go on to a graduate program?

Because SPSU is an accredited school that's part of the University System of Georgia, you are also qualified to pursue higher education at the master's or PhD level.

Consider our robust graduate degree and certificate programs.


Make your creativity pay. Become a New Media Arts major at SPSU today.

Not an SPSU student yet? Apply today.

Already a student at SPSU? Tell your advisor you want to declare your major in New Media Arts. Visit the English, Technical Communication & Media Arts department in the Atrium Building in J333, or call 678-915-7202.


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English, Technical Communication & Media Arts Department  |  Southern Polytechnic State University
Atrium Building, J333  |  1100 South Marietta Parkway  |  Marietta, GA 30060

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