Prerequisite: MGNT 3135
A critical examination of the challenges and opportunities provided
by professional selling. Selling concepts, tools, strategies and tactics
will be discussed, observed and practiced. Students are exposed to and
experience some of the problems faced and rewards earned by those in professional
sales.
MKTG 3224 Business Marketing
3-0-3
Prerequisite: MGNT 3135
In recent years, the role of marketing within corporate business has
become more widespread and defined. With global markets has come increased
competition that requires attunement to customer needs and demands in order
to survive. This course focuses on the expanded contemporary marketing
strategies that are essential for today's business graduate, who intends
to serve the needs of organizations rather than households. Emphasis will
be placed on case studies, group presentations, and class interactions.
MKTG 3228 Market Research
3-0-3
Prerequisite: MGNT 3505
The purpose of marketing research is to generate information to improve
decision making. This course focuses on determining when research should
be conducted and designing the appropriate means for gathering and interpreting
information. The course examines issues from the perspective of both the
manager and the researcher by relying on extensive readings, cases, and
assignments.
MKTG 4100 Marketing Management
3-0-3
Prerequisite: MGNT 3135
The marketplace has been transformed from a historical production domination
to a consumer driven catalyst based on abundant supplies of products and
services and the emergence of a world marketplace. This transformation
has created the need for managers to understand the mechanisms that drive
production and consumption; a process referred to as "marketing." This
course will deliver the logic and common sense associated with sound marketing
management principles under changing global conditions.